The company was facing challenges with their sales development representatives (SDRs) based in Asia due to cultural and time zone differences, which were affecting customer engagement and sales performance in the U.S.
They were looking for a partner that could provide highly qualified, culturally aligned SDR talent from Latin America, ensuring better overlap with U.S. time zones and improved communication with prospects.
Talentcross recruited and onboarded experienced SDRs from Latin America who possess strong English skills, cultural familiarity with the U.S. market, and excellent sales capabilities.
Sales Development Representatives (SDRs)
The new SDR team from Latin America significantly improved customer engagement, increased lead conversion rates, and enhanced overall sales productivity while maintaining cost-efficiency compared to previous offshore teams.
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